Author: Ivan Mostovoy
UpdatedWith the development of Web3 and digital assets in the entertainment industry, new financial systems are being used. Operators are increasingly considering non-fungible tokens as an alternative way of depositing and withdrawing funds, noting their high security and global availability.
Non-fungible tokens have firmly established themselves in the casino and blockchain industries as digital assets with unique characteristics.
In addition to collectables or in-game artefacts, they are increasingly being considered as an alternative way of depositing and withdrawing money, especially on Web3 platforms and entertainment based on a distributed ledger.
In iGaming projects, tokens can be used as:
Let us consider the most popular methods of using NFTs.
Players buy digital funds from a platform or marketplace and then use them to place a bet.
A unique element can be presented as:
For example, the Rollbit entertainment project offers exclusive assets that allow users to quickly make deposits with increased limits.
Gamblers have the right to exchange their winnings for NFTs, which can then be:
Thus, the BC.Game portal allows customers to turn prizes into collectables that have high value in the secondary market.
Some projects offer NFTs as a “case” for several elements. For example, one non-fungible token can contain ETH, BTC, and internal assets, acting as a multi-currency depository.
The ZED RUN iGaming startup follows a similar practice. The betting resource allows clients to buy “horses” in the form of digital funds, which can then be sold or rented, receiving income from racing.
Let us consider why many operators are currently focusing on non-fungible tokens.
Non-fungible tokens operate on blockchain platforms (for example, Ethereum, Polygon, and Solana), which allows casinos and players to conduct transactions without intermediaries (banks, processing systems, or traditional payment gateways).
The advantages of decentralised work include the following:
NFT transactions do not require the provision of confidential information (unless there is KYC). Customers do not need to share details that they presented in financial institutions, which is especially important for countries with sensitive regulations or restrictions on gambling.
Benefits of using non-fungible tokens:
NFTs can be instantly transferred through blockchain networks. The process is often faster than traditional banking or even crypto settlements, especially when using Layer 2 protocols.
Benefits of integrating tokens:
Players from any country can buy an NFT (in exchange for cryptocurrency or fiat assets) and use it on the entertainment platform. This is especially true for regions with restrictions on traditional payments (India, Turkey, and Latin American jurisdictions) but the high popularity of betting among the local population.
The use of non-fungible tokens provides:
NFTs can be applied not only as a payment but also as an internal asset:
This approach guarantees increased engagement and LTV of customers. Operators can gamify deposits, which turns the process of replenishing an account into an attractive mini-session.
A client can sell NFTs on marketplaces (OpenSea, Blur, etc.) or transfer them to another person, even if they no longer want to play. This ensures fast withdrawal of funds at any time and convenient conversion of winnings into digital assets or fiat money. Besides, NFTs can be used as an investment.
Entrepreneurs can issue branded non-fungible tokens that become part of the casino and community’s identity. This builds customer loyalty, increases retention, and stimulates a smooth transition from a traditional entertainment site to a Web3 “player-co-owner” model.
NFTs can be presented in the form of:
Traditional settlement methods (for example, bank cards or e-wallets) are subject to refund. These are situations in which clients (often unreasonably) demand compensation after replenishing their casino accounts.
NFTs are a final transaction in the blockchain, which cannot be reversed. In the case of using non-fungible tokens, entrepreneurs will not lose profits due to payment disputes with consumers.
The implementation of such solutions provides:
Digital assets as a technological and financial instrument are still in a grey area, creating several difficulties at once.
In many countries (especially in the US), tokens that promise potential profit may fall under the definition of an “investment vehicle”.
The owners of entertainment projects are required to:
As digital assets with a market value, NFTs can be used to:
As a result, the use of non-fungible tokens is increasingly subject to:
Traditional NFT platforms (such as OpenSea or Blur) do not always perform full KYC verification, which creates a legal conflict when using unique assets in gambling.
Direct bans on the use of unverified tokens (including NFTs) exist in:
Non-fungible tokens, especially when interacting with DeFi protocols, are not tied to a specific person, which complicates compliance with the legislation.
Problems that entrepreneurs may face:
Despite the restrictions, many countries are actively updating their regulatory frameworks in the entertainment sector. The purpose of the changes is to include cryptocurrency and NFTs in the field of regulated assets.
In 2024, the local government approved a new gambling law (LOK), which performed the following tasks:
For entrepreneurs to legally use non-fungible tokens in a gambling platform, they must complete several steps:
Currently, Curacao permits have been obtained by Rollbit, BC.Game, MetaWin, EarnBet, and other startups based on a distributed ledger.
The country does not regulate online casinos or issue iGaming certificates. Instead, companies can register as providers of marketing services and data processing. This approach is widely used by Web3 entrepreneurs to work outside the region.
Features of NFT regulation:
In the jurisdiction, operators can easily open a gambling company and gain access to advanced payment and IT infrastructure. The country is actively developing outsourcing, so there are many data centres and offices of large Big Tech brands (Intel, HP, or Amazon Web Services) here.
The United Arab Emirates is creating favourable conditions for the legal launch of Web3 games, NFT platforms, and blockchain projects related to the entertainment industry.
Digital Asset Framework 2023 is a special regulatory act governing the circulation of NFTs, DAO, DeFi, etc.
The document defines:
DMCC is the largest free-zone hub for crypto projects in the region. In 2024–2025, more than 600 Web3 enterprises were registered here. These are studios releasing NFT solutions, metaverses, and blockchain casinos.
Operators can launch hybrid portals and gambling elements if they do not fall under the federal ban.
Key requirements of the Digital Asset Framework:
In this case, operators receive DMCC support when obtaining permits from the Dubai Virtual Assets Regulatory Authority (VARA).
Non-fungible tokens are a popular method of depositing and withdrawing funds in online casinos.
Key aspects that entrepreneurs should take into account:
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