Author: Ivan Mostovoy
UpdatedIn 2025, blockchain-based lottery projects became a rapidly growing entertainment direction. Their success is explained by the simplicity of the mechanics, the huge interest of customers, and the high level of trust provided by Provably Fair algorithms.
Let us consider why it is a good idea to organise blockchain-based lotteries.
Lotteries can be launched quite easily. Unlike online casinos or bookmaker platforms, in this case, entrepreneurs do not need dozens of providers. It is enough to connect a ready-made script under a smart contract or a White Label solution, which can be done in a matter of days.
This reduces entry barriers and allows operators to test the market quickly.
The lottery is initially built on a model where a part of the gamblers' bets remains in the casino’s bank.
In the case of the blockchain format, the costs of business owners will be even lower. There is no need to pay for acquiring, bank commissions, and chargebacks. All this increases the net profitability of entertainment products.
The work of traditional online casinos can be limited by:
The crypto lottery is aimed at international customers. They can connect to the game from anywhere in the world using only a blockchain wallet. This ensures rapid scalability of casino platforms without additional expenses for localisation or connection of payment providers.
Unlike bank cards or e-wallets, where players can dispute a transaction, cryptocurrency operations are irreversible. This reduces the risk of machinations with chargeback and makes the business model more sustainable.
Provably Fair algorithms allow users to demonstrate the fairness of draws, which boosts customer confidence and decreases the likelihood of conflict situations.
Classic online casinos require gamblers to be maximally engaged:
Lotteries are the simplest entertainment. Players regularly return to such solutions since the process itself does not require effort and brings a rapid dopamine from waiting for the draw.
The benefit for entrepreneurs is an increase in LTV (customer lifetime value) with small CAC (Cost per Acquisition) expenses.
A crypto raffle can be a separate product, but most often, it is used as an “entry point” into the operator’s ecosystem.
Clients come for a simple lottery ticket, but stay to spin the digital reels in slots or place bets in live games and sporting events. Thus, the sweepstake serves as an inexpensive tool for attracting and warming up the audience’s interest.
For project owners, a crypto raffle is not only an entertainment solution, but also an opportunity to integrate additional monetisation models:
Classic online lotteries require trust in the operator, which becomes a barrier for users, especially beginners. Customers want to be sure that entrepreneurs have not adjusted the random number generator (RNG) or changed the session’s result post facto.
Provably Fair algorithms completely solve this problem:
The authenticity of totals is achieved through the integration of the commit-reveal cryptographic scheme and the deterministic function. It converts the combined accidental input into an encrypted number.
Different blockchain algorithms are used to convert data. Most often, this is the SHA-256 protocol, which ensures the complete security of confidential information.
To launch a successful project, it is necessary to build a holistic multi-level ecosystem. Here, each component must work synchronously: from the mathematics of sessions to the customer experience and the economy of entertainment brands.
The mechanics of rounds are the basis of a modern gambling portal.
To attract different groups of clients, it is important for entrepreneurs to offer several formats:
The financial module is responsible for the convenience, speed, and security of transfers.
An excellent choice for crypto lotteries would be:
If the lottery portal accepts bets in both virtual and fiat currencies, then it is also worth adding traditional settlement methods. These are bank transfers, e-wallets, and mobile payments.
They are responsible for the transparency and verifiability of the outcomes:
Gambling platforms should not only be honest and reliable, but also as convenient and interesting for players as possible.
Features worth offering include:
The main sources of income for iGaming project owners:
Let us consider how the market will develop:
Key aspects that operators should take into account:
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