Design and Layout of Gaming Clubs: Impact on the Behaviour of Users

Why Casino Design is So Important

When visiting the gambling establishment, players pursue several goals at once. The main one is a big win. But there are also other tasks: an interesting pastime, communication with friends, relief from stress, and positive emotions. A well-thought-out decor contributes to it.

The interior of the entertainment location should:

• maintain a friendly and pleasant atmosphere;
• tune positive;
• relax;
• bring joy, a feeling of comfort, and safety.

If the design meets all these requirements, then users will return to the casino, actively place bets, and help operators make a profit. If there are any inaccuracies, then customers may decide to look for new websites.

The decor of the establishment is part of the overall marketing strategy of the brand. Advertising experts claim that when leaving a location, people should remember not only the bright moments of triumph but also the warmth of the environment.

Players' perception is also affected by:

• attentive staff;
• the convenience of the premises;
• good lighting;
• successful placement of furniture, and other factors.

Popular Design Options for Gambling Halls

Let us consider the latest trends in this field.

Classic Interior

The traditional approach to decor was first used by Bill Friedman, the manager of several large entertainment complexes in Las Vegas. Thanks to his efforts, the previously unprofitable Castaways and Silver Slipper locations quickly turned into successful and world-famous ones.

Characteristics of this type of design:

• bright colour schemes, including red, orange, and gold;
• a floor plan in the form of a labyrinth;
• an abundance of mirrors and the absence of windows;
• placement of slot machines at the front of the room so that visitors can immediately start playing.

Traditional interiors were very popular in the 80s and 90s of the last century. Its main advantage is a high level of customer retention. Once in the gambling hall, people spent about 4 or 5 hours there, placing bids and chatting with friends in the lounges.

Neo-Design

This approach was proposed by Roger Thomas and first implemented in the famous Bellagio casino complex in Las Vegas. Its essence lies in the predominance of open gaming spaces over small rooms, as well as the use of high ceilings and soft lighting.

The colour scheme was also slightly changed. Instead of bright shades of red and orange, Roger Thomas preferred harmonious combinations of indigo, light blue, yellow, and gold. This made the interior calmer, allowing people to relax and take a break from their daily routine.

The key feature of neo-design is an allusion to luxury and wealth.

A decor looks expensive thanks to the use of:

• rich fabrics;
• high-quality upholstery for furniture and tables;
• lush foliage;
• columns with stucco;
• pendant lamps;
• statues, and other art objects.

A luxurious interior motivates clients to play longer and harder and spend money in the casino, thus bringing income to its owner.

Secrets of Creating a Successful Design of a Gambling Hall

Classical approaches are rarely used in pure form these days. Most often, operators combine different directions, taking the most interesting details from each of them.

For example, many entrepreneurs prefer spacious rooms with high ceilings and soft lighting. The majority of businessmen also give preference to mirrors and place slots right next to the entrance to the establishment.

Let us consider the rules that should be followed in the field of casino design:

1. Zoning of the room. In addition to halls with gaming machines and card tables, it is important to have a lobby, a bar where alcoholic beverages are being sold, a lounge, and an office space for staff. It is good if entertainment and rest areas alternate smear into each other. This forms a generally positive impression of the casino, provides comfort and relaxation, and removes the sense of isolation.
2. No reminders about the time. That is why all windows are specially draped or covered with thick curtains. For the same reason, there are no clocks in gambling clubs either.
3. High-quality finishing. Designers use precious wood, natural stones, and large-format floor tiles. Thanks to this, the interior looks expensive, and all its elements are wear-resistant.
4. Modern lighting. It is possible to alternate soft and subdued light with complex multi-level illumination. This will visually divide a large room into zones, creating a pleasant “tube” atmosphere in each of them. A nice idea would be to use LED technologies, which are economical and have good performance.

The shape of space has a strong influence on the players’ perception:

1. Narrow and cramped corridors cause a feeling of anxiety. They also cause a sensation of tension, horror, and danger. It will be difficult to relax in such an environment, so designers should avoid making such a decision.
2. The predominance of open spaces gives peace and joy. Many entrepreneurs choose large halls, which are then properly zoned with furniture, equipment, and lighting.
3. Sharp objects evoke a feeling of danger. For example, operators must never use collectable weapons, frames, and displays with sharp corners in their interiors. It is better to give preference to soft, rounded shapes, which give peace of mind on an intuitive level.

Branding of Gambling Locations

Such action is aimed at developing a casino, thus making it popular and recognisable. Given the systematic ban on advertising any entertainment for money, this is an important tool that helps project owners emphasise the corporate style of their companies.

Branding includes the creation of:

• logo and other graphic elements;
• slogan reflecting the key role of the firm;
• unique illustrations.

This step is also an important part of the interior of the gambling hall. The establishment’s emblem can be placed on tables with a roulette wheel, chips, cards, and the clothes of managers and croupiers. When all additional elements are made in a single recognisable style, a sense of integrity appears among casino visitors.

The use of the logo on different surfaces (furniture, table cloth, or panels on the walls) emphasises the good taste of the business owner. There should be no unnecessary details in the interior: all items must look stylish, harmonious, and be well combined.

Furniture in Casino Complexes

It always has a specific design. Various elements that provide a high level of comfort during a long and intense gameplay must be taken into account.

For example, stools and armchairs must be equipped with cup holders, footrests, etc. It is also important to use wear-resistant fabrics for upholstery, given the fullness of gambling locations and the huge flow of visitors.

Tables also deserve special attention. They differ in shape, the number of seats for clients, and the markings applied to the cloth.

Casinos must have such furniture for:

• roulette;
• poker;
• blackjack.

Each of the objects in such solutions has a special layout. It defines the rules of the game and facilitates the croupier’s control over the sessions.

Tables are equipped with various structural elements for the convenience of players:

• built-in chips for slots;
• ashtrays;
• cup holders;
• footrests;
• soft hand-rails.

Gambling halls also have:

1. Multimedia displays. They are used to transmit intermediate and final results of rounds, replays, leaderboards, and other important information. Such products can also be used to broadcast announcements of sweepstakes and commercials. These solutions are distinguished by high-quality picture and sound, as well as good performance.
2. Pit stands. We can describe them as cabinets of various configurations that are used to store boxes with cards and chips, shuffle machines, etc. They are equipped with an extensive countertop and several pull-out drawers. To make the room look harmonious, pit stands are painted in the same colour as other furniture.
3. Cabinets for slot machines. These are stands made of wood or reinforced concrete structures. Many models have a convenient anti-slip foot and compartments for coins.

All objects in the casino should be made in the same style. This way, operators can create a sense of integrity and provide customers with the maximum level of cosiness and comfort.

The Main Things about the Successful Design of Gambling Halls

Key aspects that project owners need to take into account:

• The perception of players is affected by the colour scheme, the convenience of the premises, and the quality of lighting and sound. It is also necessary to correctly place furniture and equipment in the room, thus forming separate areas.
• There are 2 popular trends in the casino decor. These are the classic style and neo-design. Today, experts use elements from both directions to create an original and unique appearance of the premises.
• The secrets of a good interior include correct zoning, the absence of time reminders, and the use of high-quality finishing. The shape of the space also plays an important role.
• Competent branding will emphasise the casino’s exclusive style. The logo can be applied to chips, cards, tables, as well as the clothes of managers and croupiers.

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