How to Maximise Revenues from Table Games

Ivan Mostovoy

Author: Ivan Mostovoy

07 june 2024
Experts of the Win Win Casino studio will tell you about the role of board entertainment in the gambling niche and ways to increase the profitability of such products.

Table Solutions on iGaming Sites

Casino games: general info

It is hard to imagine a popular platform of this type without these offers. They were in demand long before the first mechanical and electronic slots were invented. Blackjack, poker, and baccarat were played back in the 15th century and gave impetus to the development of the entire industry.

Modern casinos usually provide the following board games:

  • blackjack;
  • baccarat;
  • poker;
  • Sic Bo;
  • roulette;
  • Tiger&Dragon;
  • craps.

It is worth remembering that each region has its preferences. In Southeast Asia, the most popular products are those that include oriental motifs and symbols. A striking example is the Pai Gow domino. This is one of the most in-demand solutions in Thailand, the Philippines, and other countries of the region.

Europeans have been placing bets in the roulette game for centuries. Local providers skillfully took advantage of the audience's love for the table options and offered several versions of the development. Thus, the Evolution assortment includes more than 20 types of this entertainment (immersive, accelerated, automatic, double, and many others).

Cards and roulette operate based on a random number generator. It determines the order in which successful combinations and numbers appear on the panel. The RNG must have a certificate of conformity. Independent verification is carried out by such well-known international laboratories as QUINEL, eCOGRA, and iTech Labs.

How to Increase Profits from Casino Products

Revenue from table games: the main nuances

Despite the enormous popularity of table games, they are gradually being replaced by slots.

Manufacturers offer cluster and linear solutions, jackpot options, generous multipliers, and other attractive solutions. To keep the audience’s attention and increase the returns of digital platforms, entrepreneurs need to integrate new modifications of cards and roulette.

Addition of Live Content

Products that imply the involvement of real croupiers are in huge demand. Players are attracted to:

  • authentic gaming process;
  • communication with dealers;
  • friendly atmosphere.

Most solutions support multiplayer modes. People can compete with each other, exchange messages/gifts in the in-game chat, monitor the actions of opponents at virtual tables, and much more.

The quality of filming what is happening in live rooms is getting better from year to year.

Online portals provide round-the-clock broadcasting in Full HD format from studios equipped with the latest technology. There are also brands that rent halls in large gambling establishments. The most striking example is the long-term cooperation between Evolution and the Maltese Dragonara Casino.

The integration of live content is a great way to diversify the company’s portfolio and increase revenues.

Such entertainment is the same as table solutions but with support for communication in real time. It will definitely appeal to both fans of classic options (roulette, blackjack, and baccarat), and those who prefer slots or arcades.

Buying Relevant Content

Modern board games have long outgrown the “place a bet/watch the cards/get rewards” format. Today, providers are doing everything to hold the audience’s attention for a long time. Therefore, all products are supplemented with extra drawings, jackpots, etc.

Characteristics of the successful casino entertainment:

  1. Bonus features. These are free spins, cumulative prizes, additional rounds, random distribution of incentives, and generous multipliers. Their main task is to extend the stay of clients on the website and increase the average check size.
  2. More betting options. These are bids on the outcomes and intermediate results of the distribution of cards. The Lithuanian company BetGames was one of the first to integrate this function into its content. Other providers followed the example.
  3. Well-thought-out usability. Support for multiple languages ​​and currencies, as well as convenient location of buttons on the screen, the opportunity to view the history of bets, autoplay, and other features make the content much more attractive. Thus, the European vendor Pragmatic Play has added comments for beginners. The function helps people quickly understand the rules of games and not get lost among professional users.
  4. Relevant stylisation. Microgaming offers blackjack in several versions: Atlantic City, Vegas, Macao, and others. A reference to famous entertainment complexes attracts the audience and motivates clients to make deposits and win.
  5. Updated product range. Most often, providers expand their poker line-up. For example, the BetSoft Maltese manufacturer offers several versions of this game: Pai Gow Poker, Caribbean Poker, Triple Edge Poker, etc.

Launch of a Bonus Program

The key advantage of the loyalty system is its optionality. Operators have the right to choose which gamblers to reward and which ones to leave without incentives. It is possible to work with table solutions according to the same scheme: by offering free bets for those positions that have low demand among casino visitors.

Bonuses for board games increase the audience’s interest in them. Players enjoy watching cards being dealt, placing bids, and receiving prizes. In this case, a free bet can extend the stay of users on the website.

It is also possible to create specialised missions. This approach is not the most popular but it has some advantages as well. There is also an easier option: a quest involving slots and cards. To take a high position in the tournament table, customers need to complete a given number of rounds and score good points.

The addition of such entertainment to the loyalty program will make it much more popular and attract many new clients to your online casino.

Calling the Attention of High Rollers

In the case of board solutions, betting strategies work best. Although casino visitors rely on luck, they can successfully use their experience, knowledge, and analytical skills. Therefore, cards (poker, baccarat, and blackjack) and roulette attract professional gamblers.

High rollers' love for these products can be used for advertising purposes. A striking example is the marketing strategy of PokerStars and the company’s long-term cooperation with famous players.

Among the ambassadors of the iGaming brand, we can name Chris Moneymaker, Bertrand Grospellier, Joe Cada, Vanessa Rousso, and other successful streamers. All this increases the clients’ interest in card games and has a positive effect on the profitability of entrepreneurs’ projects.

Revenue Growth from Table Entertainment at Offline Casinos

Growth of revenues from games: features

In land-based establishments, the dominance of slot machines is not as obvious as in the online sector. Many people come here to participate in the distribution of cards, communicate with other visitors, and enjoy the amazing atmosphere. Ladies dress up in elegant dresses, and men wear nice suits.

At the same time, such locations are facing a reduction in profit from board games. To solve this problem, it is recommended to use the same solutions as for virtual platforms.

Launch of Live Solutions

Business owners can independently run broadcasts or do it in collaboration with top developers. The second option is preferable since it gives greater manoeuvrability.

The cooperation scheme is extremely simple:

  1. The casino allocates 1 or more rooms for livestream. Entrepreneurs must hire professional croupiers and are responsible for safety within the premises, timely payment of utility bills, and other nuances.
  2. The vendor provides 24/7 broadcasts. It sets up the necessary equipment, integrates gambling/payment software, as well as monitors the quality of the picture on the screen and the product range.

During the pandemic, many casinos switched to the live format completely or partially. Diversification of activities allowed them not to lose income during the crisis and quickly recover after it.

Integration of Omnichannel Solutions

Such software allows people to enjoy their favourite games and monitor opponents’ actions on different devices.

Special program components can be installed without problems on:

  • bar counters and consoles;
  • screens in lobbies and restaurants;
  • TVs in hotel rooms.

Operations are carried out from a single command centre, and for continuous play, users will only need one verified account.

High-quality multi-channel products are offered by Lucky Streak, XPro Gaming, and other well-known brands.

The Main Things about the Profitability of Table Entertainment

Card amusements and roulette take pride of place in the catalogues of modern casinos.

Key features of such solutions:

  • Popular board options include blackjack, baccarat, poker, backgammon, and others. Such online content must have certificates of conformity, well-thought-out usability, relevant stylisation, and attractive functionality.
  • The addition of live broadcasts will help entrepreneurs increase profits from table entertainment on iGaming sites. The attraction of high rollers and the provision of a beneficial bonus program would also be a good option.
  • Revenue growth in land-based locations largely depends on the level of user experience, support for multi-channel options, and the availability of live products.
You can buy cost-effective solutions for online and offline gambling establishments from the Win Win Casino studio. We offer entertainment for offline and digital projects, as well as mobile betting applications.

From us, it is also possible to order the following useful services:


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