Japanese Gambling Market: The Unique Opportunities for Foreign Operators

Ivan Mostovoy

Author: Ivan Mostovoy

27 april 2020

The gambling market in Japan is constantly changing and developing. This is one of the first countries in which entertainment for money has appeared. For example, lottery draws are known to the local population since 1630. Later, the entertainment industry was banned due to the political situation.

Gambling market in Japan

Since 1907, betting on horse races has come into fashion again, besides, there were bets on bicycle and motorcycle racing. And only in 2013, the bill allowing to organize online casinos came into force.

The offline gambling business has also undergone changes: now the main course of the government apparatus is to equip unique gaming zones that combine the functions of casinos and international resorts.

Gambling Japan: Basic on the Current Situation

The loyal attitude of the regulatory authorities has turned the Asian region into one of the most promising sectors for investment. Gambling in Japan is represented by the following spheres:

Online Casino

Long-term and frequent use of Internet resources is negatively perceived by the government due to the addiction and increased interest in games of adolescents. Nevertheless, there are 184 official sites that operate within the territory of the country, offering slot machines, poker tournaments, roulette and craps.

Win Win Casino specialists have compiled a list of the most popular and recognizable virtual casinos in Japan:

Top 5 gambling sites in Japan

Name of the establishment

Brief description

Spin Place

The service has been providing customer assistance since 2001 and is recognized as the best online gaming platform in the country. The site offers a large number of slot machines, easy and simple navigation, operational technical support. In total, 450 gambling games are presented on the portal, besides, there is a unique bonus system (for example, a weekend bonus, an annual bonus, a personal VIP-agent and much more)

Casino X

Each new user receives a 100% bonus for the first deposit. The maximal amount of winnings from these funds — 2 thousand dollars


Bonus incentive for the first deposit — 5х500%. The amount of maximal wagering is 5 thousand dollars


The first deposit is increased by 200%. In addition, the new player gets 200 free spins

Vegas Crest

The establishment gives a 200 per cent bonus for the first replenishment with a maximal winning amount of 100 dollars. Additional incentive — 30 free starts

Betting Business

Asia is a quite gambling region, and the degree of demand for sports betting is many times greater than even such popular entertainment as Pachinko slot machines and Mahjong.

The most popular betting events:

  • Horse racing. According to statistics, the range of bets on the race results varies from $10 to $1 million.
  • Races. Bicycle, motorcycle and automobile competitions are very popular here.
  • Rowing. The Japanese are willing to bet on rowing competitions and other sporting events.

Virtual Poker

Card games and tournaments are held on 21 sites here. An interesting feature of Japanese poker clubs is the pleasant and unexpected bonuses directly in the process of the game. The bonus for the first replenishment can reach 100-250%.

If we talk about land-based clubs, they do not offer classic bets and cash winnings. As deposits, customers buy a certain amount of drinks in the establishment, and the prizes are material gifts, including trips to Macau.

Mobile Casinos

Online business on mobile platforms is represented by 25 services. Each of the portals pleases with the presence of attractive bonus programs. Some establishments are ready to give 200 and even 500% for the first deposit, as well as a several numbers of free spins.

Japanese Bingo

In this country, 29 services have been adapted for virtual bingo. The navigation and control system are quite simple: the user makes bet on the line, contributes the selected sum and starts the game.

A distinctive feature of the Japanese bingo-lotteries is significant bonuses for the first deposit (from 300 to 500%).

Lottery Draws

Japanese lotto is represented by two variations:

  • Virtual tickets. The player buys a ticket, participates in the draw and, if he wins, receives a cash prize. The results of the runs are published on the websites where the tickets were purchased.
  • Lotto in slot format. The user has to make prize combinations of different symbols, preliminary making a bet and determining the number of paylines.

In Japan, there are 5 sites on this topic. As a rule, customers are credited with 70-130% bonus for the first replenishment, and the maximal winning amount is 200 dollars.

Betting on Virtual Games

Betting on virtual competitions is available for everyone. This service is offered only by two sites that are not related to traditional betting shops. The bonus for the first replenishment can reach 500%, and the amount of winnings exceeds 500 dollars.

Offline Entertainment

Now the project is at the stage of development and searching for a tenant builder. World leaders of the industry, including Las Vegas Sands, MGM, Galaxy Entertainment, are ready to invest in Japanese casino resorts.

It is assumed that the area of each of the objects will be at least 100 thousand square meters, and the hotel complex capacity allows to accommodate up to 3300 rooms. Besides, it is planned to build conference rooms and exhibition spaces. According to forecasts, the first of these objects will be built by 2024.

Overall Results

The Asian market is a unique sector for investment. The distinctive flavour combined with innovative technologies and loyal attitude of the state apparatus makes Japan one of the most promising gambling markets.

Today the country is at the final stage of the gambling industry formation. It is the high time to find your own segment and offer the Japanese consumer a unique gaming product.

Do not miss your chance and use the services of Win Win Casino! We provide a wide range of ready-made gaming solutions and are ready to help in the development of exclusive gambling projects.


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