White Label Online Casino: The Best Business Solution from Win Win Casino

Ivan Mostovoy

Author: Ivan Mostovoy

27 april 2020

The key to successful and productive work in the gambling market is a competent building of links between all elements of the gambling project. The operator will have to deal with the issues of obtaining a license, installing payment services, high-quality platform, entertainment content and administrative programs. It is very difficult for an inexperienced entrepreneur to launch such a large-scale project on his own. The ideal alternative is the White Label online casino.

White Label online casino: what is in a package

Win Win Casino specialists tried to answer the main questions about White Label casino: what is it, how much does it cost to launch the project, how to choose White Label casino and what advantages the program provides.

What Does the White Label Mean for Gambling Projects

The White Label program allows starting a gambling business with minimal financial and time expenses. It is worth noting that the system has found its application not only in the gambling market. First appeared in the United States, the scheme was originally used for selling musical compositions. Later, the advantages of the program were appreciated in other industries.

White Label allows organizing own business in almost any direction, from the sale of entertainment services to the promotion of exclusive products.

If to speak about gambling sphere, White Label online casino is the transfer of products and services of the company to the complete or partial ownership of the applicant (sale or lease). By signing the contract, the client receives at his disposal a comprehensive solution, along with the ability to provide services under his own unique brand.

The gambling industry dictates strict operating conditions, so the option of White Label is more than promising: it is a good choice for operators with little experience in the market or limited start-up capital.

Structure of White Label Products for Gambling Business

Online business based on the White Label program is an elaborate system of services and business strategies.

The scheme involves the transfer of the following solutions to the operator:

  • sublicenses;
  • gaming platform;
  • fixed set of gaming content depending on the format of the platform (casino gambling, software for live broadcasts, betting products);
  • payment services;
  • hosting and servers;
  • legal advice;
  • marketing services;
  • technical support (software updating, communication with visitors, website maintenance).

The entrepreneur completely disclaims responsibility for the technical support of the project and can devote all his efforts and attention to the key source of income — traffic increasing.

Merits of Working Under the White Label Scheme

White Label online casino: list of all merits

By launching an Internet business based on the White Label system, the operator receives the following advantages:

  1. Minimum time to start. As a rule, the launching of the website takes from a couple of days to one or three months. This is the time required to develop the design of the website and create an exclusive logo.
  2. Financial saving. The total cost of the project is from 10 to 50 thousand dollars (depending on the package of services). This is less than one-tenth of the money that would have to be spent on the launch on your own.
  3. No major payouts. Big prizes and jackpots are paid by the lessor. The operator is in charge of the main financial operations and the expenses for providing loyalty programs and promotions.
  4. Work on a legal basis. The “parent” resource transfers to the client a sublicense that allows providing services legally.
  5. High-quality software. The operator is offered a full set of products, each of which has a certificate of compliance with the international standards.
  6. Operational support. It is the responsibility of the lessor to resolve all technical and legal issues — from the conclusion of contracts with suppliers to software maintenance, consulting visitors to the website and resolution of disputes in the “operator-player” chain.
  7. Work under own brand. The operator develops and promotes a unique brand with the possibility of purchase the project as a whole.

Top 5 White Label Programs for Online Casinos

Win Win Casino specialists have compiled a list of the most popular and reliable brands that provide the White Label service:

Top 5 White Label programs for gambling websites

Name of the platform

Brief description


One of the most popular international platforms, the holder of Malta and the UK licenses. The company provides several ready-made solutions with a set of more than 3 thousand games and support for the most popular payment services (more than 50)


The company has been operating in the gambling market since the late 90s and initially specialized in sports betting. Nowadays, the portfolio of this brand includes more than 2 thousand games, entertainments with a live dealer and a series of exclusive developments


The supplier is aimed at the audience from Eastern Europe and offers applicants programs with sublicenses of Curacao and Malta. The main providers of software for the platform include such flagships as Microgaming, Evolution Gaming, NetEnt


It is a new, rapidly developing company that offers a unique configurator for gaming projects. The system has several variants of templates with software solutions that provide daily receiving of 150 thousand bets and carrying out up to 10 transactions per second


Having started its work in 2008, the brand initially conducted online auctions. Today, the system operates by the license issued in Curacao and offers over 1 thousand games from Endorphina, NetEnt, Amatic. The content of own production is also available

About the Disadvantages of Choosing the White Label Program

Despite a number of benefits, this cooperation scheme has some drawbacks:

  • Dependence on the policy of the lessor. The operator, who has concluded the contract, has no right to make changes in the operation of the website or the range of services (any adjustment is considered as an additional service and requires appropriate financial injections).
  • A limited set of marketing tools. The applicant is provided with an approved advertising strategy. If the client is not satisfied with the service, he has the right to refuse it, but the usage of his own approach for promotion is prohibited.
  • Commission deductions. Depending on the type of the contract and the basic set of services, the online casino rental fee can be from 40% to 60% of the total website income.

Overall Results

White Label online casino is a convenient way to enter the gambling market for operators with minimal experience and limited start-up capital. But even this option requires careful study and some knowledge in a number of legal issues.

If you are not sure of your own strength or you get lost in the range of proposals, then Win Win Casino professionals will not only prompt how to open a White Label casino, but also offer the most profitable and reliable solutions.

Leave a request to our managers, and we will provide comprehensive advice on any issues of the gambling business and develop an optimal strategy.

The range consists of ready-made solutions from world-class manufacturers, current affiliate programs, a wide range of marketing tools and much more. You can order the development of online platforms on a turnkey basis or use the casino renting service.

Discover new prospects of development of your own business with Win Win Casino!


Previous article
Licence for Online Casinos 2023: The Best Solution From Win Win Casino
Next article
How to Open a Blockchain Casino in 2019: Strategy from Win Win Casino

Check the information used to contact us carefully. It is necessary for your safety.

Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.

Be careful! Our team is not responsible for the activities of persons using similar contact details.

Do you have any questions? Contact an expert:
It is important to enter the specified email manager@win-win-casino.com to avoid fraud!
It is important to enter the specified skype ww_connect to avoid fraud!
Feedback form
Download a demo of Win&Win Casino system The first 10 days are free
Create a unique gaming website
Absolutely free! Assemble a casino
Win&Win Casino Demo The first 10 days are free!

By using this website you agree to use cookies as stated in our

Customer agreement