Biometric Data: Make Your Entertainment Site More Secure

About the Concept

This is an innovative method of verifying clients by their unique physiological characteristics, such as:

• face;
• voice;
• location of veins;
• fingerprints;
• iris of the eye.

The importance of biometric data was first discussed in 1665 when the English scientist William Herschel put forward a hypothesis about the immutability of human fingerprints. Since 1963, the technology has been actively implemented in the arms industry, forensics, medicine, etc.

Today, it is used in many sectors of the economy:

• The British bank Halifax is successfully using heartbeat monitoring devices to identify clients. The innovation is expected to be integrated into the financial corporation's software in 2025.
• Ford plans to install sensors created based on the technology in its cars. The solution will be used to improve security.
• In the US, biometric passports are equipped with a chip. It contains a digital photograph of the owner and a scan of their finger or iris. The CRM also has integrated program components to protect against unauthorised information reading and data copying.
• Cameras with facial recognition functions are installed in airports worldwide, including Helsinki, Amsterdam, Dubai, New York, and others.

The technology has proven itself in such areas as retail, production of gadgets, transport, tourism, and gambling.

At the beginning of 2024, the global biometrics market share was $24.6 billion. By 2031, experts predict that this figure will reach $184.8 billion. Niche capitalisation is expected to be driven by a CAGR of 22.5% per year.

Classification of Data for Identification

Such information can be divided into 2 large groups:

1. Static details. These are fingerprints, iris, retina, thermogram, facial features, vein pattern, and heart rate. The category also includes DNA.
2. Dynamic data. Most often, this is a person's voice. Various combinations of frequency and statistical characteristics are used to ensure that people are who they appear to be. The classification also includes handwriting, gestures, gait, and other features.

Advantages of Using the Tool in Gaming

The casino and sports betting sphere keeps up with global trends in the field of customer service and safety. Therefore, more operators come to think of this method as the most accurate, modern, and secure.

The reasons for applying the solution:

1. Cost optimisation. Money is saved by consolidating remedies and automating entrepreneurs' routine tasks. Systems for password management, client authentication, and fraud prevention based on innovation demonstrate increased efficiency. They help reduce risks and business owners' expenses.
2. Compliance with legislative norms. KYC verification is one of the mandatory conditions for licence holders. Biometrics is used to quickly verify and protect operators against any delays or failures in work. It is also an excellent method for supporting responsible bets placement and spotting the signs of ludomania.
3. Struggle with competitors. In an oversaturated market, players' experience is becoming the factor that distinguishes a good online casino from an unscrupulous platform. The introduction of the described technology improves customers' impressions due to immediate response to requests, fast authentication, and screening out potential fraudsters.
4. Creation of a positive image. The introduction of modern identification tools is a good newsbreak for an advertising campaign, as well as a signal to gamblers and B2B partners that they are dealing with a modern portal. Those entrepreneurs who invest in advanced security measures inspire trust and respect.
5. Maintaining current positions. In highly competitive developed markets, introducing biometrics is an opportunity to stabilise a business. Otherwise, project owners can quickly lose ground, solvent clients, and B2B partners.

How the Casino and Sportsbook Niche Introduces the Tool

Let us consider the most common ways of using the solution.

Secure Access to the Account

The data of this type is unique for each customer, making unauthorised entry virtually impossible. If, for example, a scammer has gained access to a person’s phone, they will still face an insurmountable barrier in the form of fingerprints or face scanning.

Today, gambling software vendors are increasingly choosing this kind of tool. The main reasons are to reduce the risk of fraud and strengthen KYC verification.

The technology can be combined with the following traditional methods:

• passwords;
• PIN codes;
• voice calls.

This approach increases online casino security and makes it impossible to take over an account or steal personal data.

The introduction of biometrics reduces the number of cases of profile duplication. Players may be asked to take a selfie or use a webcam during registration to verify that they are legitimate profile owners. This reduces the risks of multi-accounting and other types of fraud.

Improved Client Experience

The main advantages of the tool:

1. Simplified access without a password. People no longer need to remember complex PIN codes and face difficulties resetting them. A hassle-free identification increases the attractiveness of online casinos.
2. Minimisation of the risk of the audience’s outflow due to complex login. Multiple authentication processes can be exhausting, especially for those who place bids frequently. Biometric parameters ensure easy and quick access to the digital platform.
3. Seamless interaction. This is a simple transition between different betting resources (for example, a desktop site and a mobile application) while preserving the history of sessions and settings. The process is carried out in 2 clicks.

Responsible Gambling Measures

The technology is used to check the age during account creation, ensuring compliance with the requirements for the protection of minors.

Besides, there are several security arrangements:

• a second level of authentication for bids with high odds;
• additional identification when withdrawing large amounts of money;
• sending personalised notifications with an offer to take a break from playing.

Such measures contribute to developing healthy gaming habits and the ethical use of online casino platforms.

Reasonable Operating Costs

Classical ways of logging into a digital entertainment portal result in frequent requests for password resets and urgent account recovery. With biometrics, the requirements for support are minimised, which reduces expense for customer service.

Simple questions during the registration procedure are usually resolved automatically, while a dedicated manager considers more complex ones (such as the accrual of VIP bonuses).

The tool can be used to authorise large operations. It provides extra security for financial transactions and helps reduce the cost of their processing. Funds deposition and withdrawal become significantly simplified.

Practical Examples of the Solution’s Implementation

Let us consider how gambling market participants use such a tool.

Experience of Leading Jurisdictions

In 2023, a package of measures aimed at reforming the casino business was introduced in South Australia. Among the innovations is the installation of a facial recognition system in land-based halls.

At the moment, the rule is compulsory only to those facilities that have permission to manage more than 30 slot machines. Over time, it will also apply to mini-casinos, as well as lottery and bingo locations.

In 2022, New Jersey and Pennsylvania (USA) became the first states to introduce legal requirements for entrepreneurs to use MFA.

The New Jersey government, in particular, suggests using a multi-component combination to confirm identity:

• information known only to a person;
• a one-of-a-kind element, such as an authentication token;
• biometric data.

Software Development

One of the most popular approaches is the use of technology when creating program components for verifying clients. The products can be easily integrated into the structure of iGaming platforms, increasing their security and decision-making speed.

Among the providers implementing biometric-based identification, it is worth mentioning:

1. iovation. The company offers a two-factor system with facial recognition and scanned copies of documents. It is also possible to verify the person’s age using AI and E-signing.
2. Yoti. The brand specialises in creating software for fast and reliable authentication, including via biometrics. The function is built into all proprietary programs and provides an additional level of protection against fraudsters and bots.
3. 4Stop. The firm is another provider of advanced solutions based on biometrics. Information is processed in a PCI-compatible data centre and with the use of HTTPS TLS 1.2 protocols.

How Entrepreneurs Apply the Tool

In 2023, the Ontario Lottery and Gaming Corporation (OLG) completed the implementation of a facial recognition system based on special encryption. The product is installed in most casino complexes in the province of Ontario (USA).

The work done resulted in making a partnership agreement with the University of Toronto and the IPC. Privacy by Design (PbD) methods were used during the installation and configuration of the software. Their purpose is to ensure confidentiality and more accurately detect previously self-excluded players.

In 2024, the Grand Casino Luzern Swiss operator implemented automatic customer authentication on its online platform. The application that is based on the Regula Document Reader SDK recognises the type of identity document, checks age or country of residence, as well as conducts a control test using biometrics.

The Main Things about the Technology in Gambling

It makes casino resources much more secure.

Key aspects that entrepreneurs need to take into account:

• The introduction of biometrics guarantees safe access to the account, improves the user experience, and reduces administration costs. The tool optimises responsible gaming measures and allows for a quick, more accurate response to any signs of ludomania.
• The benefits of the solution include effective fight against competitors, creation of a positive image of the casino brand, and maintenance of current positions in the market. The use of the innovation helps business owners meet industry and regulatory requirements.

We also provide the following useful services:

• security software installation;
• marketing promotion of the project;
• integration of the payment system, and much more.