Author: Ivan Mostovoy25 march 2022
In the new realities of the global economy, the social responsibility of business has become of great importance. Thanks to the development of communications, customers received an opportunity to exchange opinions about companies, and this affects sales and development prospects.
It is extremely important for local entrepreneurs who work in the casino sector to adhere to the principles of social responsibility. Although the industry has been legalised in the country rather recently, the attitude towards gambling is mixed.
Those operators who opened land-based and virtual projects in the new market should pay special attention to the ethical aspect of their activities. A correct image of their companies will bring tangible financial benefits.
Casino games were legalised in the country in 2020. The following gambling projects of different formats are considered legal:
Features of running a casino business in Ukraine:
Registration of a legal entity in the country
A company registered by local authorised bodies can legally work on the territory of the country
Acquisition of a licence
To launch a casino, bookmaker’s office or other gambling location, entrepreneurs must obtain a licence issued by the Commission for the Regulation of Gambling and Lotteries.
The permit is valid for 5 years
Hardware and software certification
Casino equipment and software must be checked and approved by the regulator
Placement of gambling clubs in hotels
Land-based casinos can only be opened in 4- or 5-star hotels
All legal projects work in accordance with the rules established by the Commission and pay taxes and mandatory contributions but the Ukrainian government is already discussing the creation of new bills that can facilitate the operation of casinos. The reason is simple: the first year of operation of gambling establishments did not bring the expected results.
Initially, the Verkhovna Rada assumed that gambling would become a powerful momentum of the economy but instead of the expected billions, the state budget was replenished only by 900 million hryvnias. The weight of evidence suggests that the industry will change in the near future.
The legalization of the casino niche in the country has been discussed for several years, and the corresponding bill has not been put to a vote for a long time. One of the main arguments of opponents of casino games was the risk of ludomania (gambling addiction). Admittedly, there is some basis for concern.
WHO recognises gambling addiction as a mental disorder, and in the International Classification of Diseases, ludomania was assigned the ICD-11 code.
The task of socially responsible entrepreneurs is to prevent health risks. Businessmen adhere to the principle of responsible gambling and take measures to avert ludomania. Casino operators also should help those users whose mental condition raises questions.
In Ukraine, there are 9 offline platforms, 37 gambling halls with slot machines, and 37 bookmaker’s offices.
Casino owners, operators, and staff of land-based locations adhere to the following rules:
Socially responsible operators of land-based gambling clubs always place the contact details of organisations that help to cope with ludomania front and centre. This is necessary so that every client who loses control over himself can turn to specialists and solve their problems.
There are 9 legal virtual casinos and 1 poker room registered in the country.
Gaming sites must follow several rules:
The authorised body has created a special list of gamblers with signs of ludomania. Clients of land-based and online locations may not be allowed to play casino games for a period of 3–6 months if:
The personal information of people with limited access to games can be found by any operator in the general register.
The staff of offline locations must check of casino visitors are included in the “black list” database. In online casinos, this function is performed by security software at the time of user authorisation.
Operators of offline and virtual platforms follow the rules established by the local regulator. Legal business projects operate openly and transparently, take care of the psychological state of customers, and take measures to fight against ludomania.
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