Author: Ivan MostovoyUpdated
The gambling industry is demonstrating tremendous growth. The sector has become practically the only part of the economy that not only coped with the crisis of 2020 but also increased its assets.
Given the situation, the gambling market is one of the most competitive business segments. Moreover, the schemes for promoting gaming projects are very different from marketing in any other industry.
Collaborative schemes in casinos are a universal traffic monetisation tool that works according to the following plan:
By registering in the network, the site operator provides webmasters with a package of materials to appeal to clients and drive them to the establishment. It can be:
The partner places casino ads on their resource and works with potential customers, arousing the punters’ interest.
The basis for the publication of promotional materials can be:
Having become interested in the offer, the user follows the link and gets to the platform of the advertiser — the casino. Players attracted to the site of slot machines are assigned to the webmaster who published the promo.
The collaborator is awarded for each new client. The size and frequency of payments depend on the format of the partner campaign.
Types of programs
CPA model (pay per action)
The arbitrator receives commissions for a certain operation performed by the referred user. The advertiser sets the list of paid actions. It can be:
The payout is a one-time procedure. This type of collaboration attracts affiliates with a quick turnover of funds
Revenue Share program (compensation from losses)
The collaborating company receives a fixed per cent of deposit from each loss of the player who was originally driven to the site.
The advantage of the scheme is that attracted clients are assigned to the cooperator for life, bringing profits for several months and even years
CPL scheme (pay per lead)
The partner receives a cash reward for new client accounts on the site. The scheme is similar to the CPA model, but it involves paying for a single targeted action.
The most common application of the program is testing offers and checking large volumes of conversion rates
CPC program (reward per click)
Payouts are charged for each click on a link that advertises the product. Initially, the model was trendy, but today it is practically not used because it almost does not carry any practical actions for the casino site: the percentage of active users who clicked on the link is minimal
CPV model (pay per view)
An analogue of the above program. The arbitrator receives a fee for displaying advertising materials, regardless of the further actions of a potential player
MLM system (multi-level marketing)
An entrepreneur can open an online establishment and build their network of partners. Program participants not only make a name for the brand but also attract new webmasters to cooperate, receiving a percentage of their future income
A combined model that includes two deposit plans:
Launching a casino business is closely related to partnership programs. This tool has proven its effectiveness and allows you to increase the performance of such an indicator as the lifetime value of customers.
Benefits of partnering:
Connecting such a program gives the operator the following benefits:
Our guarantees and offers:
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