Experts from the
Win Win Casino company talk about current development options in the gambling niche, their benefits, and practices of the leading entertainment brands.

These systems are aimed at advanced employee training. Thanks to them, IT engineers, analysts, managers, and other specialists can quickly improve their skills and master innovations.
In the entertainment sphere, such solutions are focused on:
- developing technical expertise;
- mentoring;
- expanding soft skills;
- studying industry standards (KYC, AML, and others).
Flexible training systems allow entrepreneurs to support different categories of employees:
- IT specialists can be offered courses on highload, AI, DevOps, cloud, and cybersecurity;
- for managers, training in Agile administration and strategic planning will be an excellent option;
- analysts should hone their knowledge in the field of big data, real-time analytics, and marketing;
- support staff can be sent to seminars on compliance, KYC/AML, or communication with players.
Solutions for professional development emerged in response to growing competition in the gambling sector, the increasing complexity of technologies, and tightening regulatory compliance.
For example, in the early 2000s, most providers worked with outsourced teams. As the industry grew, it became clear that constant employee training was absolutely necessary.
Bet365, Playtech, and Entain were the first companies to implement programs aimed at improving the skills of their personnel. Today, the experience of these brands is considered the benchmark, and other international providers look up to it.

Today, entertainment firms are actively investing in employee development, thus retaining talented specialists.
Manufacturers create internal centres where engineers are introduced to innovations, current programming languages, and effective architecture techniques.
Key benefits of such options include:
- training for the company's direct tasks (for example, real-time processing of bets);
- interaction with the best engineers within the brand;
- quick adaptation to the enterprise technology stack.
Today, similar centres are open in many gambling corporations:
- Bet365. In 2020, the provider organised Highload Academy. These are internal courses on microservices, real-time analytics, DevOps, and other innovations.
- Entain. The owner of Bwin and Ladbrokes has been running the Data & AI Academy for several years now. The project is aimed at explaining the operating procedure of machine learning, fraud detection, and data engineering, as well as improving the skills of Junior and Middle level specialists.
- Flutter Entertainment. It offers accelerated courses on Kubernetes, AWS/GCP, and CI/CD. Managers and executives can expand their knowledge as part of the Agile Leadership Program.
- Playtech. The provider talks about strategic approach and business scaling. The training is organised based on Roadmap Planning Bootcamp.
Within their framework, qualified specialists help newcomers to get used to the brand and study such aspects as the architecture and technologies. Peer-to-peer solutions facilitate the rapid adaptation of personnel and provide the expertise that is difficult to find in open courses.
The Swedish vendor Playtech has been organising the Senior-to-Junior Mentorship project for many years. Tutors help budding engineers and managers accelerate their growth. The training is based on real cases and business tasks of the company.
Kindred Group actively promotes the Data Mentorship program. Here, the main emphasis is on supporting information analysts and training ML experts in forecasting rates.
Such events help specialists network, share experiences, and learn from real tasks. Besides, this is a chance to optimise the brand’s in-house processes through experiments and innovations.
Popular activities in the entertainment sector:
- Betfair Tech Talks from Flutter. The meetings analyse existing business cases and technical solutions.
- All in Gaming from Entain. This software vendor organises conferences on machine learning, artificial intelligence, and blockchain.
- Data Science Week from Bet365. Invited experts and internal specialists discuss the role of information analysis in sports wagering.
Meetups and conferences help develop soft skills:
- improve the work of customer service;
- set up effective communication with colleagues, clients, and B2B partners;
- strengthen leadership qualities;
- prepare for large team guidance;
- learn to work in stressful situations;
- improve strategic product management.
Bet365 has a Customer Support Excellence course (high-quality user service). The Kindred brand holds specialised seminars, which are dedicated to working with gamblers in international markets.
The entertainment niche is associated with a strict legal framework (KYC, AML, and GDPR). For this reason, many brands train their employees on how to interact with user data, respond to fraud attempts, identify people suffering from ludomania, etc.
Such training helps operators:
- comply with legal requirements;
- reduce business risks (fines, penalties, and reputational losses);
- improve the level of trust in AI and data analytics.
One of the most famous projects is the Responsible Gaming Academy from Entain. The provider organises courses on identifying troublesome betting and ethical AI algorithms.
Flutter Entertainment teaches how to protect payment data and anti-fraud services, and Bet365 — how to safely process the personal details of users.
Many developers pay for their employees to take advanced courses. These are lectures from world-class experts with official certificates and powerful networking.
The Playtech Swedish developer sponsors machine learning classes. It is possible to receive compensation under the AI & ML Learning Fund program for purchasing educational products from Coursera, Udemy, Stanford AI, and other platforms.
Kindred Group offers business training for CEOs and team leaders. Flutter provides courses on cloud technologies.

Let us look at the main advantages of the solution:
- Adaptation of new employees. Gambling brands interact with millions of users in the online mode. It requires a deep understanding of high-load systems and regulatory requirements. Thanks to training programs, personnel can quickly master corporate standards and innovations, which means that people can start working productively faster.
- Development of unique technical expertise. The betting niche is one of the few industries where IT specialists work with real-time data, AI, and complex financial services. Systematic courses and hackathons help improve the qualifications of staff and gain deep knowledge in the field of high-load solutions or cloud infrastructure.
- Talent retention. The training system allows project owners to retain key personnel, offering such professionals growth options. Employees see prospects within the company and do not go to competitors.
- Improvement of service quality. Professional support increases player satisfaction, reduces the number of errors, and eliminates inaccuracies in processing requests. As a result, newcomers quickly become regular casino visitors and their average check increases.
- Compliance with the legal framework. Gambling is regulated by data protection and financial transaction laws, and any error can lead to multi-million dollar fines. Therefore, it is important for providers to develop the competence of their employees, strengthening the trust of government authorities and end consumers.
- Increased competitiveness. The entertainment sector is actively competing with BigTech and Fintech for the best specialists, and the team’s professional development is becoming the major advantage in this confrontation.
The concept can be described as a strategic tool for the growth of the entertainment business.
Key nuances that operators should take into account:
- Training systems include technical academies, certifications, mentoring, and payment for external courses. Great attention is also paid to hackathons, seminars, and other official events.
- The presence of in-house programs of this kind helps to retain the best specialists, improve the team's skills, accommodate new employees, and improve customer support. Thanks to this, the industry can successfully compete with BigTech, Fintech, and other sectors of the economy.
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