How to Set Up an Online Casino?

Online casino Marketing Guide
Ivan Mostovoy

Author: Ivan Mostovoy

Updated
27 april 2020

You have several options to choose from:

To Develop and Implement the Gambling Software for Online Casinos by Yourself

This method involves an independent process of the creation, implementation and sale of the product from start to finish. This way can cost millions of dollars.

Complete control over the casino
Very high cost
Complete possession of the source program
Necessity for obtaining permission from the third parties
No fee for the usage of the program
High cost of advertising and severe sales conditions

Gambling software for online casinos

To Obtain a Gambling License of the Casino Software Provider

This method involves the use of online gambling software that belongs to the software vendor. This way is cheaper, and it also requires less effort. Normally, the initial payment for online gambling software can be from 30,000 to 400,000 dollars. In most cases, you will become a member of an existing network and thus save time and money. But every software developer works on the basis of a revenue share principle, and among other things you will need to ensure income in the amount of 30-70%. Moreover, you will have to follow certain rules established by the software developer.

Lower cost
Absence of a complete control over the casino
Less effort in relation to the promotion and launch of the casino website
Monthly payment
Absence of a necessary permission granted by third parties

To Become a Partner of the Licensee

This option is the cheapest and works in the following way: you take a casino website and carry out all marketing and advertising operations, while receiving a small percentage from the licensee. The average cost of such a solution is up to 10,000 dollars.

Relatively low cost
Lack of control over business
Lack of responsibility
Low profit
Absence of any organizational efforts
Complete dependence on the licensee

To Purchase Gambling Software From the Development Company

This option should be considered as the best in case you are planning to set up an online casino. You get ready-made solutions from the software developer. The gambling software will be installed on your servers under the domain name that you have chosen. All technical details, such as configurations, adaptation to specific customer needs, design and implementation of payment systems, are regulated by the development company instead of you. The approximate cost of such a solution is from 60000 to 500000 dollars.

After the acquisition, you get control over the online casino and an ability to manage it, after which you become its sole proprietor and do not have to share profits with anyone anymore.

Complete control over the casino
Can be expensive
Absence of payments
Process of the acquisition of the gambling license is carried out only by yourself
Individually developed solutions
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