How Players Choose an Online Casino: The WIN-WIN Expert's Answer

Ivan Mostovoy

Author: Ivan Mostovoy

27 april 2020

Customer orientation is the best strategy that you can use in the gambling industry. The Win Win Casino company has carefully studied how players choose online casinos. We will talk about the nuances of the search, the financial aspect, and typical mistakes that business owners make.


Online casino search

Basic Principles of the Search

There are many circumstances that affect how players feel about a particular project, and yet you can highlight the main criteria for choosing an online casino. There are several of them:

A Variety of the Game Content

If the range of solutions on the resource is wide, the operator’s profit from the casino will be higher:

  1. A well-thought-out platform pleases gamblers with a variety of products, including poker, roulette, baccarat, card games, video slots, and other interesting types of entertainment.
  2. The right approach will be to post content on different topics: action, history, slots based on popular films and comics, and classic card and dice games.
  3. The live casino option looks attractive. It is perfect for those customers who prefer to communicate with live dealers.
  4. The website’s catalogue should include slots from the world’s leading developers: Gaminator, Champion, Igrosoft, and other recognised brands.
  5. It is important that the assortment consists of both free online slot machines and games for real money.
  6. It is worth taking care of the variability of technical parameters of games. These are such indicators as volatility, dispersion, the level of cashback, and so on. The main thing is that gamblers should always have a wide choice.

The above-mentioned rules can be easily applied to companies that are working in the field of betting. For example, a successful bookmaker’s office should have not only sports betting but also various odds on events from the political and cultural life.


Legal business always brings a large gambling profit. Users are in awe of illegal businesses, especially when it comes to entertainment for real money. It is important to place information on the possession of a license in the upper information section. Such a claim, for example, has been made by the tax jurisdiction of Malta since 2019.

Nice Visual Design

Here, there are several basic points:

  • In the design of a gaming site, there should be a minimal number of vibrant colours since players get tired of it.
  • The optimal balance between advertising and really useful content. According to statistics, gamblers are the most annoyed by banners that appear on the screen during the game session.
  • Logical and understandable structure of a website. Clients should easily find a range of solutions or information on the supported payment systems. It is important that the navigation bar combines all the basic options of the resource.
  • Stylish design, which indicates that a professional designer was working on the creation of the platform.

Bonus Features

Loyalty programs, points for attracting new players, bonuses for registration and activity ― this is not a complete list of features, with the help of which casinos increase Internet traffic. Some companies have implemented comprehensive VIP programs that bring additional privileges to regular customers.


In the 21st century, many people are trying to escape recognition and want to protect their personal data. Virtual platforms should guarantee this right, especially if there are no restrictions from specific jurisdictions.

Games for Real Money: Special Features

How players choose online casinos: main criteria

To understand why players choose online casinos, it is important to consider in detail the financial aspect of the issue. It directly depends on the functionality of the payment module, which is integrated into the gaming site.



The number of payment systems (PS)

3 or 4 payment systems are a necessary minimum that will ensure uninterrupted transactions. It is necessary to offer gamblers such services as Visa, MasterCard, WebMoney, Neteller, and others


Support for operations in dollars, euros, rubles, and other currencies depending on the region. An obvious advantage is a possibility of making payments in bitcoins

Min and max deposits

Indicators should range between 5 and 400 dollars

The speed of transactions

The faster is the operation, the better (it should not take longer than 3 banking days)

Limits for the withdrawal of funds

It is advisable to set them only if there are restrictions on the financial guarantee of an online business


It is better not to charge a commission for the replenishing of an account and set minimal deductions for the withdrawal of funds

Thus, there six main factors that affect the player’s opinion, and together, they determine the financial potential of particular gambling business. Users are not going to deposit their money in casinos with high limits for depositing or withdrawal of funds. The same applies to platforms with huge commissions and a long withdrawal period.

Experts recommend operators to install several different payment systems at once so that clients always have a choice. It is good if the offered systems work with debit/credit cards and various electronic wallets. Another advantage will be the ability to link the card to popular online stores.

Modern Mobile Applications

The adaptability of a casino to all operating systems, including Android and iOS, will allow an online business to significantly expand its audience. Taking into account that, in the near future, gadgets will fill the gambling industry, the presence of a well-thought-out gambling application is an incredibly important option today.

Also, the following indicators are considered important:

  1. Operability of the solution should correspond to the website for desktop versions.
  2. For the convenience of users, some basic functions should be highlighted in the main menu.
  3. Registration, replenishment of an account, and selection of a suitable slot should be done in a few clicks.
  4. It is better to connect the visual design with the topic of the main resource. It is necessary to take into account the scaling process so that all active elements are easily adapted to the size of the smartphone.

Additional Nuances

Online casino selection criteria used among gamblers

Having carefully analysed the catalogue of games, licensing documents, and financial capabilities of the platform, gamblers start finding out about the following additional nuances:

  • Feedback. Players trust only those resources that have received no more than 75% of positive feedback from real customers. If there is more, they will think that these opinions are not real. An indicator of less than 50% of positive feedback also makes people not trust the resource.
  • Ratings. Various reviews and ratings from reputable market analysts are a powerful stimulus for choosing the gaming site.
  • Support. The ability to contact customer support at any time of the day and get a high-quality consultation is something that many gamblers appreciate.


While searching for the best casino, users are guided by a number of factors: possession of a license, financial capabilities, and the range of games. Feedback, ratings, and loyalty programs are also important.

Win Win Casino will help you to create your own business that will fully meet the requirements of customers. We have vast experience and many successfully implemented projects.

From us, you can also order a turnkey online casino ― a ready-made solution that can be launched immediately. Moreover, we develop poker and betting software and create games on the basis of HTML5 technology.

Our customers get colourful and dynamic slots with a unique design and exciting storylines. Such products will definitely attract gamblers to your website and bring you a high profit.


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