Popular Affiliate Networks for Efficient Promotion of iGaming Portals
Author: Ivan Mostovoy
Updated13 april 2021
Today, affiliate marketing has become a key to successful advertising. Statistics say that more than 80% of companies in the US have resorted to the services of partner-based promotion.
The data is even more impressive in the iGaming industry. The world-renowned brands now can not do without affiliate promotion. The efficiency of such advertising can be underlined with high cost per acquisition, reaching up to $100.
Win&Win Casino wants our clients to pay particular attention to the significance of such brand popularisation in the international arena. The presence of hundreds of affiliate networks makes operators find reliable partners and set up mutually beneficial cooperation.
Win&Win Casino offers to pay attention to the top brands that operate on global iGaming markets. Order proficient advertising services from our company to ensure a successful result.
Business-to-Business Networks
The selection of the finest affiliates can be significantly eased down thanks to unique resources available on the Internet. Such partner platforms have extensive lists of advertising websites with detailed descriptions of their services.
Operators can analyse the array and pick those networks that match their objectives. Win&Win Casino wants to introduce to your attention the top three B2B affiliate platforms:
AffPapa
| Primary clients | Affiliate platforms, iGaming portals |
| Organic traffic | 6,000+ |
| Charges | $850 for iGaming managers |
| Official webpage |
This affiliate platform with extremely diversified filtering possibilities allows operators to find narrow-niche partners. All members of the network are trusty advertising portals with a proven background. Casino owners select preferred search variables and receive detailed information about each affiliate that matched their requirements.
AffPapa is a reliable source of traffic suppliers with the following features:
- An extensive database that constantly updates its listings to comply with the current demand.
- Favourable environment for individual negotiations of cooperation details between a manager and an affiliate.
- Customisable interface for an efficient searching process and optimised networking.
Gambling Portal Webmaster Association
| Primary clients | Affiliate platforms, iGaming portals |
| Organic traffic | 20,000+ |
| Charges | Different subscription grades |
| Official webpage |
The site authorities set a goal to solidify the relationships between affiliates and casino/betting operators. Twenty years of experience in the field made it possible to understand the peculiarities of partner promotion inside out. 15,000 industry members support a productive workflow in one of the biggest affiliate brands globally.
Cooperation with GPWA means:
- Instant access to gripping forums with dedicated articles from proven experts.
- Immediate subscription to the brand’s Times Magazine and Newsletter for up-to-date information.
- Variety of prepaid properties to enhance the promotion capabilities.
Affiliate Guard Dog
| Primary clients | Affiliate platforms, iGaming portals |
| Organic traffic | 20,000+ |
| Charges | No-cost and paid access |
| Official webpage |
A trusted affiliate network with a huge library of available partners offers its certification services. The presence of knowledgeable tech support, as well as hundreds of active forum users, makes the selection of the right promotional websites extremely simple.
Affiliate Guard Dog provides proficient certification opportunities that are based on:
- Affiliate-Friendly Terms and Conditions.
- Payment of Affiliate Commission on time.
- Responsiveness to Affiliate needs.
The unique software under the name Casinomeister helps the brand in rating online gambling establishments critically and find a perfect match in partner-operator relationships.
Business-to-Client Networks
Operators are also welcome to review the list of leading affiliate platforms that directly promote casino or betting services to gamblers all over the world. The Win&Win Casino company has selected the six most recognised names on the affiliate market to ensure a stable inflow of traffic to iGaming portals:
BetOnValue
| Primary clients | Bettors |
| Organic traffic | 8,000+ |
| Charges | No-cost access |
| Official webpage |
The brand is focused on supplying high-quality traffic for bookmakers’ portals. The extensive list of sportsbook resources includes almost 170 distinct sites. Each of them has a detailed overview that includes main peculiarities, reasons to start wagering, and unique offers.
BetOnValue has a lot of possibilities to introduce to betting operators, including:
- a comprehensive database of potential users with constant updates;
- diverse advertising tools for targeting the particular audience type;
- no subscriptions or extra fees during the registration.
BetterCollective
| Primary clients | iGaming portals, gamblers and bettors |
| Organic traffic | 9,000+ |
| Charges | Subscription-based statuses |
| Official webpage |
This user-driven affiliate platform has a unique assignment in comparison to other portals — promoting educational programs in the iGaming arena. Such a method of advertising ensures the potential clients perceive the promoted entertainment as enjoyable, clear, and impartial.
BetterCollective’s innovative core is oriented around:
- introducing betting resources and online casinos for the members of educational programs;
- a variety of media channels that are utilised as platforms for boosting brand awareness for operators;
- an international presence on the market ensures a ubiquitous nature of the company’s advertising efforts.
Slots Calendar
| Primary clients | iGaming portals, gamblers and bettors |
| Organic traffic | 50,000+ |
| Charges | Various levels of payments |
| Official webpage |
A simple yet effective affiliate platform informs its subscribers about new games in online casinos and unique betting opportunities on sportsbook sites. Moreover, for an operator to become a complete member of the group, it is essential to provide demo versions of the announced services.
Slots Calendar is a huge schedule of planned releases with:
- detailed information about each promoted game (manufacturer, RTP, setup, volatility, bonuses, etc.);
- a variety of partnership methods with several marketing possibilities (banners, mentions, grading systems, etc.);
- a full iGaming portal review as an advertising option in addition to providing ratings of separate services.
Affiliate Future
| Primary clients | Gamblers and bettors |
| Organic traffic | 260,000+ |
| Charges | Performance-based solutions |
| Official webpage |
A colossal amount of traffic makes this network one of the most requested resources for operators of sportsbook and casino platforms. A no-risk strategy is an excellent possibility for operators to ensure their advertising investments are not wasted.
Affiliate Future provides an effective iGaming promotion due to:
- an impressive array of promoting resources sorted by the type of gambling entertainment;
- the majority of existing ad formats that are all available for operator’s selection;
- efficient monitoring and analysis of conversions through a unique dashboard system.
AskGamblers
| Primary clients | Gamblers and bettors |
| Organic traffic | 260,000+ |
| Charges | Several ranks of paid proposals |
| Official webpage |
A review-based network specialises in increasing brand awareness for operators of online casinos and sportsbook sites. The essence of the platform is a database of genuine reviews left by visitors. The portal then forms ratings with the consideration of existing evaluations.
AskGamblers is an influential affiliate services provider that has:
- extensive iGaming advertising capabilities (apart from reviews, the brand proposes distinct promotional opportunities);
- a joint team of approximately 80,000 participants;
- a set of up-to-date loyalty systems and forum discussions involving gambling experts.
Bojoko
| Primary clients | iGaming portals, gamblers and bettors |
| Organic traffic | 15,000+ |
| Charges | Free-of-cost |
| Official webpage |
This affiliate website has a universal aim in its essence — to meet players’ expectations with operators’ propositions. By default, iGaming resources are listed on the network by users’ rating, but visitors can filter the preferred websites for convenient comparison with each other.
Bojoko is a unique affiliate network with a full range of possibilities, including:
- no-charge inclusion in the general rating;
- authentic review of gaming experience and its public share on the platform;
- convenient management and upgrading instruments for increasing brand awareness.
The Main Things about Promoting iGaming Resources through Affiliates
The efficient marketing for online casino and sportsbook sites directly influences the estimated profit of these establishments. Therefore, iGaming operators try to implement new promotional methods into their strategies to saturate the platforms with high-quality traffic.
Affiliate marketing has conquered the world extremely quickly. Today, 86% of US publishers resort to the services of partners for effective targeting advertising. Such precise orientation on the particular audience minimises fund wastes. iGaming operators quickly understood the benefit of affiliates in the industry and started adapting such promotion to the realities of the sphere.
As a result, by the beginning of 2021 the leaders of partner marketing are the following sites:
- AffPapa. This affiliate platform with extremely diversified filtering possibilities allows operators to find narrow-niche partners.
- Gambling Portal Webmaster Association. The site sets a goal to solidify the relationships between affiliates and casino/betting platforms operators.
- Affiliate Guard Dog. A trusted partner network with a huge library of available affiliates and its certification services.
- BetOnValue. The brand is focused on supplying high-quality traffic for bookmakers’ portals with an extensive list of sportsbook resources (170 distinct sites).
- BetterCollective. This user-driven affiliate platform has a unique assignment in comparison to other portals — promoting educational programs in the iGaming arena.
- SlotsCalendar. A simple yet effective affiliate platform informs its subscribers about new games in online casinos and unique betting opportunities on sportsbook sites.
- Affiliate Future. A colossal amount of traffic makes this network one of the most requested resources for operators of bookmaker and casino platforms.
- AskGamblers. A review-based network specialises in increasing brand awareness for operators of online casinos and sportsbook sites.
- Bojoko. This affiliate portal has a universal aim in its essence — to meet players’ expectations with operators’ propositions.
Win&Win Casino offers a wide selection of B2B and B2C affiliate networks. In addition, you can order our turnkey casino solution. It includes the elaboration of security systems (fraud protection, anti-money-laundering measures, etc.), integration of payment gateways, development of entertainment software, and other solutions.
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