Author: Ivan MostovoyUpdated
In the gaming field, it is essential to be aware of the tendencies and innovations that are emerging right now. This is the only way to achieve success and create a thoughtful and profitable iGaming project with the maximum response from the audience.
The wagering market has been demonstrating excellent dynamics for more than a year. The introduction of IT innovations contributes to the strong growth of the sector, attracting huge investments and improving the user experience.
This field of computer science deals with the creation of smart computer systems. Ready-made machines and programs imitate human behaviour. They perform a wide range of tasks related to collecting and analysing information, training, and making informed decisions based on the data received.
AI is the driving force on the path to the digitalisation of the economy. One of its most ardent fans is Bill Gates. The founder of Microsoft calls artificial intelligence the same revolutionary technology for mankind as the creation of a microprocessor, a personal computer, the Internet and cellular communications.
How AI is used in online gambling:
The algorithms remember the previous actions of gamers on the Web (searching for content, launching slots from a specific provider, etc.). Based on them, the tools offer the audience the most personalised solutions.
AI platforms function like Netflix streaming services. Thanks to this, clients receive only what they are interested in. Besides, the owners of iGaming sites increase their profits
The automation of routine tasks
Artificial intelligence-based programs help with registration and verification on a gambling site, making an initial deposit, and launching slot reels.
The use of AI accelerates customer service at the same start-up cost. To improve communication with the audience, the operator does not need to hire additional staff (managers, call-centre employees, etc.). It is enough just to install an AI-based program
Responsible gaming support
Such software is a great tool for reducing the risks of gamblers.
The solution can track behavioural patterns, recognise when the user starts spending much more than usual, and signal this to the operator.
The entrepreneur can limit the gaming activity of a punter and find out the reasons for the atypical behaviour
At the end of 2022, OpenAI presented the world's first universal chatbot ChatGPT based on artificial intelligence. The solution stirred up the technological market and attracted the attention of top software developers — Apple, Samsung, Meta, and others. The novelty is used in many areas of business, including gambling.
Analysts from PricewaterhouseCoopers (PwC) predict that AI will increase the scope of the global economy by $15.7 trillion by 2030. The global artificial intelligence market will grow by about 31% annually. The most susceptible fields to AI will be finance, art, and the entertainment sphere.
The first thing that comes to mind when thinking of technology is cryptocurrency. Digital assets have been used in gambling for several years. Their advantages are well-known to both players and owners of iGaming sites.
Over the past year, the cryptocurrency market has changed significantly. The following trends will remain relevant:
iGaming platforms created entirely on the blockchain are gaining popularity. The technology is used to carry out mutual settlements, confirm the honesty of the results of the sessions, and create content.
Entrepreneurs strive to automate their daily tasks, simplify and speed up transfers, and improve the security of the gambling business. It is more exposed to risks than others.
When entering the field, many operators choose off-the-shelf software products relying on the experience and skills of vendors. It is possible to buy a turnkey online casino — a universal solution that is well suited for a quick launch and easy scaling of an iGaming site.
The benefits of a turnkey casino are as follows:
Working following the White Label model is also relevant today. Here, the parent company offers a universal interface for all operations, a licence, and an entertainment catalogue. The task of the entrepreneur is to brand a web gambling project.
In 2023, fewer punters are using PCs to play casino games. The mood of the audience is well understood by software manufacturers. They have been adapting services for traffic from smartphones for several years. Thanks to this, iGaming sites have become lighter and faster. Their designs and backend tools are initially built for the screens of tablets and other gadgets.
Gambling content is also created for use on IoT devices. Smartwatches allow customers to place their bets instantly and get fast results. This category also includes large Smart TV screens. They are mounted in land-based casino complexes and sports pubs.
In 2023, the main efforts of operators will be aimed at attracting and retaining digital natives. The new generation spends most of their time on smartphones. Therefore, gaming content and any advertising activities must be adapted to mobile devices.
The Partnerkin online media published the main risks faced by owners of iGaming sites:
It is safe to say that the gambling field is exposed to various risks more than others. These are typical nuances for digital business (for example, failures in the operation of financial gateways) and industry-specific problems (e.g., theft of bonuses and rewards).
The main directions related to the security of services are as follows:
Success is achieved by companies that offer flexible settlement terms:
Consider the conditions under which operators will attract and retain solvent internet traffic:
Higher cost of acquisition per customer
In 2020 the online casino sector was actively growing due to restrictions caused by the pandemic. However, the situation has changed dramatically in 2023. Today, to interest players, the operator needs to offer them the most favourable conditions in the form of personal bonuses. This directly affects the cost of attraction.
Punters replace one iGaming site with another looking for new bonuses. Holding promotions or tournaments will help to keep customers when one event smoothly flows into another
Rising marketing expenses
An increase in the CPA rate directly affects the overall advertising budget. Now, to get and retain a loyal audience, an entrepreneur needs to spend about three times more money than in 2020.
Customers, as well as search engines, are becoming more choosy in their preferences. The requirements for the quality of advertising material are growing.
The effect of placing classic banners is gradually decreasing. Gamers respond better to dynamic content with audio and video clips, contextual ads, and personalised e-mail messages
High level of involvement
If earlier the business focused only on the CPA indicator (the cost of attracting a lead), now LTV (customer lifetime value) is becoming a key metric.
Operators are interested in ensuring that gamers stay on the sites as long as possible. Expanding the entertainment portfolio helps with this. Entrepreneurs should add free-to-play content, Bitcoin slots, and other interesting offerings
Increasing the role of personalities
Collaboration with opinion leaders increases the credibility of the iGaming brand and helps with attracting high-quality traffic. Business interacts with athletes, bloggers, TV presenters, and other popular personalities
Many experts call 2023 the year of transition from the focus on products to user experience quality. For this reason, advertising activities should be as personalised as possible and cover the needs of a particular punter or group of customers.
The individual approach is displayed in recommendation lists, one-time promotions, bonus offers, access to premium rounds, gamification tools, e-mail newsletters, etc. Users create a sense of self-importance and become attached to a particular online casino.
Consider what content is worth buying in 2023:
The features of the gaming system from Win Win Casino are as follows:
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