How the Rating of Internet Casinos in Ukraine is Formed: Criteria and Nuances of Choice

Gambling is a highly competitive niche. To be successful, an entrepreneur needs to have a licence, high-quality gaming software, and attractive bonuses.

Ukrainian Licence as a Key Selection Criterion

The legalisation of gambling activities in the country began in 2020. Before this, the business had been operating in the grey zone for more than 10 years and did not inspire much confidence from gamers and investors.

In July 2020, the Verkhovna Rada adopted bill No. 2285-d, allowing the opening of online casinos, sportsbooks, poker rooms, and land-based betting shops.

The launch of the gaming market received a good response from the audience. Dozens of international companies have declared their readiness to open a casino in Ukraine. The government has presented a detailed plan to fill the budget. In 202, the authorities expected to receive UAH 7.4 billion in duties and taxes.

Draft Law No. 2285-d has been under development for almost 2 years. The profile committees approached the legalisation of gambling and the creation of a fair and safe gaming environment for all its participants seriously.

To obtain a licence, applicants must meet strict criteria:

• the registration of a legal entity and opening of a land-based office in one of the country’s cities;
• official employment of all workers under the Labour Code of Ukraine;
• opening a bank account with a financial guarantee provided.

The permit is issued for 5 years with the right to renew it. The cost of a licence depends on the type of gambling activity. Online casino owners need to pay the amount equivalent to 6,500 minimum wages.

The government, represented by CRGL (Commission for Regulation of Gambling and Lotteries), puts forward quite strict requirements for licensees. This once again confirms the value of the permit.

At the beginning of May 2023, the state regulator issued 16 licences for operators. A complete list of legal entities can be found on the official site of CRGL.

High-Quality Gaming Products

Good software is marked by decent security, non-failure operation, usability, design, and other features. Entrepreneurs need different types of content with specific characteristics for each solution.

The rating of an online casino is largely determined by the fullness of the gambling site. The products that are used both in the front-end and in the back-end of the iGaming platform are important here.

What consumers and B2B partners pay attention to:

Entertainment catalogue

The main selection criteria include:

• thematic variety of games;
• graphics and sound quality;
• the convenience of the navigation system;
• the availability of content from renowned providers.

Gamblers prefer games from famous brands. These are Microgaming, NetEnt, Amatic, Novomatic, and other companies.

Among the thematic diversity of casino content, slots receive the greatest response from the audience. Users are interested in traditional and 3D games, cluster machines, and jackpot solutions.

The audience also pays attention to RTP — the percentage of return. For the Ukrainian market, the level of 95-98% is considered acceptable. The operator earns 2–5% of all funds invested by gamblers.

Available payment methods

The quality of the game depends on how quickly users can replenish their accounts and withdraw the money they earn. The variability of payment methods is important for B2B partners. Settlements with an operator should be convenient, fast, and safe.

Ukrainian entrepreneurs install Visa, Mastercard, LiqPay, and other financial solutions approved in the country.

The operation of the iGaming platform must be connected to the online monitoring service CRGL. The verification pool includes casino transactions. Therefore, you should approach buying payment software seriously.

Gaming platform

The certified system is responsible for:

• content playback speed;
• the ease of interaction with the gambling site;
• the safety of user data and other aspects of the casino’s operation.

These factors will help attract or, conversely, scare off the target audience if the gaming platform is chosen incorrectly.

Entrepreneurs should pay attention to the security, performance, and adaptability of software, as well as the possibility to connect additional components.

Diverse Bonus Program

The list of rewards and promotional offers available on the iGaming platform closes the top three factors that form the rating of an online casino.

How to create a balanced loyalty system:

1. Diversify bonuses. Operators should not limit themself to just a welcome gift. Gamers like cashback, additional rounds, extra spins, promo codes, and rewards for referred friends.
2. Set up maximum personalisation. Certain types of bonuses should be directed to specific users. Therefore, before launching a loyalty system, it is advisable to conduct a multi-factor analysis of the audience and its preferences.
3. Track efficiency. The operator needs to evaluate how bonuses have affected the main online casino metrics. These are conversion rate (CR), gross gaming revenue (GGR), customer lifetime value (LTV), and other characteristics. The analysis is carried out in the context of each bonus and a selected group of users.

The Main Things about the Formation of Ukrainian Internet Casinos’ Rating

• The key criterion for selecting an online casino is the presence of a Ukrainian licence. The document is issued by the specialised body of CRGL. The main requirements for the applicant are the registration and opening of headquarters in one of the country’s cities, the introduction of a bank guarantee, and the official employment of workers following the Labour Code.
• The licence is valid for 5 years. The cost of the permit is 6,500 minimum wages per year.
• The second criterion for ranking the best online casinos is the excellent quality of gaming products. This includes entertainment content, payment software, and gambling site platform. What is important is the plot variety of games, the variability of settlement methods, and the availability of a safe casino system with high performance.
• The bonus program is the third significant factor in the ranking of iGaming sites. The operator needs a balanced loyalty system with tracking the effectiveness of each provided bonus.

Win Win Casino offers its clients to buy a ready-made casino platform. The solution is presented in three different configurations:

• for land-based establishments;
• desktop sites;
• mobile betting apps.

The features of the system are as follows:

• the integration of popular payment methods;
• an impressive catalogue of games;
• the presence of a demo;
• home play mode;
• round-the-clock technical support.