Online Gambling Business: Improving the Outreach of Casino Games

Ivan Mostovoy

Author: Ivan Mostovoy

29 july 2022

The first step to making a good profit is to create a stylish and exciting project. To consolidate success, the finished product must be properly delivered — first among distributors and operators, then among gamers.

Casino business: gaming outreach

The Win Win Casino supplier offers to install a branded turnkey gambling system. The solution contains a well-thought-out HomePlay delivery kit for interacting with the target audience through various communication channels.

Win Win Casino distribution kit can be integrated into mobile platforms, desktop sites and solutions for terrestrial gaming halls.


Effective Partnership in the Wagering Market

The gambling industry is a diverse business niche with such participants:

  • 1,000 manufacturers of entertainment;
  • 500+ software distributors;
  • 3,000 web casino entrepreneurs.

The amount of income depends on the active interaction of market entities. For this reason, top developers often cooperate with dozens of aggregators and casino site entrepreneurs. This approach increases the efficiency of game delivery and improves the profitability of the company.

Software distributors collect content from several manufacturers, supplement it with useful settings (financial modules, CRM tools) and deliver ready-made platforms to gambling site owners.

As for entrepreneurs, it is beneficial for them to cooperate with one distributor. Working with producers requires more time and includes such actions:

  • signing a contract with each firm;
  • adapting products to the needs of the operator;
  • installing entertainment, etc.

The average time of product integration from a single supplier is 2 weeks. Therefore, if an entrepreneur wants to expand the branded portfolio with solutions from 25 developers, it will probably take a year of hard work.

A distributor saves a customer from complications and technical problems. The operator simply buys a ready-made platform and starts the marketing promotion of the project.

Win Win Casino — Excellent Game Distributor

The professional team offers a turnkey online platform with a catalogue of dynamic entertainment, payment gateways, and management settings.

Benefits of buying a Win Win gaming system:

  1. A good selection of content. The branded catalogue contains entertainment from Playtech, Gaminator, Igrosoft, Champion, Belatra and other well-known developers.
  2. Legal software. Entrepreneurs can order a turnkey platform with a licence from a prestigious jurisdiction. The Win Win Casino team cooperates with gambling regulators in Malta, the Isle of Man, Ukraine, and Alderney.
  3. High security. The firm delivers certified software to provide the full protection of the punters' and operators' data. The unique Alarm Button allows the instant ending of all sessions in the event of any threats.
  4. A big choice of management tools. Entrepreneurs can set up denominations and a play on multiple monitors, select the emulation mode and connect terminals, gaming kiosks and other ground equipment.
  5. Modern payment software. Win Win Casino collaborates with NIX Money, ADVCash, Ripple, Yandex.Money and other financial providers.
  6. Fast integration. The average turnkey platform installation time is 7 days. The producer supports full technical assistance for the project.

Gaming Promotion: Experience of Famous Developers

Gaming content promotion: developers' experience

Let us review the tricks that top manufacturers use to increase the outreach of their casino entertainment:


The wagering studio cooperates with 90+ distributors and 500+ owners of gambling sites. The firm works with such B2B providers as Rosloto, Oryx, White Hat and others.

The company uses a diversified approach to the distribution of content, making it recognisable and in-demand


The main specialisation of this Swiss corporation is the creation of sports content (photos, videos, broadcasts).

The producer releases casino games, sets up event lines with unique odds and provides managed trading services and widgets for customers.

In 2020, the corporation bought shares in Optima and became the supplier of a full-featured betting and casino system

1×2 Network

The well-known provider is selling games to 40+ aggregators and 300+ operators. Every year, the company produces more than 20 gambling solutions, mainly video slots.

In addition, 1×2 Network offers a contemporary turnkey platform with original gambling machines and options from 16 affiliate developers

Relax Gaming

The vendor has 60+ titles including slots, table emulators, and bingo. The developer supplies entertainment content to 30+ aggregators and 120+ online casinos.

Relax Gaming provides publishing services to small studios.

The company offers 2 development systems to choose from — Silver Bullet and Powered by Relax.

Over the 4+ years of the program’s existence, the provider has been working with Sapphire Gaming, Big Time Gaming, Kalamba, ReelPlay, Games Lab and other novice studios

Evolution Gaming

This firm collaborates with 60+ aggregators and 350+ wagering platforms.

The unique content from the manufacturer can be found on its official website. All solutions are divided into compact subgroups depending on the type of entertainment (slots, bingo, cards), release date, and mechanics used

The strategy of multi-channel content distribution is used by both online and ground gambling providers.

It is worth reviewing the example of the famous gaming complex Portomaso Casino in Malta. The land-based gambling facility has been providing streaming services for internet platforms for many years, broadcasting entertainment with real dealers. The company collaborates with Vivo Gaming, Ezugi, Lucky Streak and other live content providers.

How to Increase the Audience: Guide for Web Casino Owners

The key task of a businessman is to attract as much solvent traffic as possible to the online platform. This will allow better distribution of games among punters with subsequent growth in profits.

Popular tricks to improve the outreach of casino content:

  1. Marketing promotion. Most often, SEO and SMM tools are used in the iGaming industry. Thanks to a competent advertising strategy, casino content is presented on all top sites, including popular search engines (Google, Yandex) and social platforms (Telegram, Facebook).
  2. Partner network connection. By collaborating with affiliates, operators outsource marketing promotion. To achieve the desired attendance, webmasters place partner links on independent sites. Payments to affiliates depend on the operator's current earnings (RevShare scheme), but there are contracts with a fixed remuneration (CPA format).
An interesting solution for the delivery of entertainment content is offered by the Win Win Casino provider.

The branded gambling platform has a built-in HomePlay distribution kit for continuous and comfortable gaming from any device — tablet, smartphone, desktop PC, or terminal. The function unites clients of ground-based halls and wagering sites.

IT Solutions to Grow the Outreach of Gambling Platforms

The introduction of information technologies in the software will increase the coverage of casino games and attract targeted internet traffic.

In the wagering industry, it is important to use the following IT solutions:

  1. Artificial intelligence. AI-based chatbots are produced to attract audiences from Facebook, WhatsApp, and Telegram. In addition, AI is at the heart of many projects to combat gambling addiction and protect operators from dishonest gamers.
  2. Blockchain. The distributed ledger technology allows accepting anonymous payments from those countries where wagering is in the "grey" zone. Blockchain contributes to the growth of the audience of online casinos and an increase in the operator's income.

The Main Things about Competent Distribution of Gambling Content

Casino game distribution: assistance

At Win Win Casino, you can connect a turnkey branded gaming system. We have created a universal product that is focused on the global distribution of entertainment via mobile services, desktop sites and solutions for ground-based halls.

The Win Win Casino platform includes dependable financial instruments, a catalogue of video games from leading manufacturers, and administrative settings.
  • Buying a gambling system from a distributor is the best way to open a new online casino in a short time. A good aggregator delivers an up-to-date entertainment catalogue along with other useful components such as payment services, security and administration software.
  • To achieve impressive game coverage, operators interact with affiliates. There is an opportunity to invest in creating first-class solutions based on AI and Blockchain, as well as organise vivid marketing campaigns.

To get access to the free 10-day demo version of the gambling system from Win Win Casino, please contact our managers.

A free demo

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